There are no guarantees in the Pharmacy channel and like all businesses it is a mix of product, price, place, promotion, competition and personnel but there are some measures a supplier can take to increase the chances of success:

  • Ensure you pricing is relevant to the product features and benefits
  • Seek and promote a unique selling benefit
  • Have a point of difference
  • Support the brand but investing with the banner groups

What a supplier needs to provide to increase the chance of success:

  • Catalogue design (Pharmasales can provide this service for a cost)
  • Promotional investment